30 Australian Media Outlets Call on Facebook to Come to Bargaining Table

facebook Mar 22, 2022

Australian small to medium sized digital publishers have held off publishing news content on their Facebook feeds for 24 hours to force the tech giant to come to the table and negotiate payment deals with them.

Facebook Chairman and CEO Mark Zuckerberg testifies at a House Financial Services Committee hearing in Washington on Oct. 23, 2019. Erin Scott/Reuters

The 30 media outlets have replaced their news feed with a standardised message including the hashtag #waitingonzuck.

The protest comes a year after the Australian federal government passed the News Media Bargaining Code designed to compel Facebook and Google to pay news media outlets for content.

Banner for #waitingforzuck campaign. Supplied/Waitingforzuck campaign

After a public, and at times, acrimonious, row over the impending law, both tech giants conceded and began proactively negotiating deals under their own programs, Google Showcase and Facebook News.

But the main partners have been larger news media organisations such as News Corp, Seven West Media, Nine, and The Guardian.

Smaller publishers claim to have been left out and that the current situation entrenches the larger media players.

“The purpose of the Media Bargaining Code was to support public interest journalism,” Karen Mahlab, founder of Pro Bona Australia said in a statement. “I don’t believe its purpose is being met when small to medium sized publications who represent a huge diversity of opinions and views are left out of the equation.”

Nick Shelton, founder of Broadsheet Media, said the unintended consequences of the code has been that independent publishers face “unprecedented competition” from larger news outlets.

“With millions and millions of dollars now being spent on talent, marketing, technology, and audience acquisition, independents are finding it impossible to compete,” he said.

A host of well-read online lifestyle and news outlets joined the protest including Women’s Agenda, Urban List, The Conversation, Community Broadcasting Association of Australia, Pro Bono Australia, Concrete Playground, Australian Jewish News, City Hub, Australian Chinese Daily, and Neos Kosmos.

Treasurer Josh Frydenberg and the Treasury Department is currently reviewing the effectiveness of the Media Bargaining Code.

Australian digital authorities meanwhile continue to explore ways to regulate Big Tech, especially around issues like cyber bullying and how they manage “misinformation.”

“The propagation of falsehoods and conspiracies undermines public health efforts, impacts businesses, causes harm to democratic institutions, and in some cases, incites individuals to carry out acts of violence,” according to a statement from the Australian Communications and Media Authority.

By Daniel Y Teng


$68B Australian super fund pressures Facebook to censor “misinformation”

Censorship demands.

A super fund that has invested more than $130 million in Meta, Facebook’s parent company, accused Facebook of allowing the spread of “misinformation.”

HESTA, a $68 billion worth super fund dedicated to health workers, called for more regulation to curb the spread of misinformation.

“It’s a threat to public health,” said HESTA’s CEO Debby Blakey, as reported by WAToday. “Lack of action is potentially having a big impact on the health and wellbeing of our members through misinformation around vaccinations.”

HESTA has responded to its concerns by filing a shareholder resolution about what the platform is doing to prevent the spread of misinformation.

The super fund is concerned that Facebook prioritizes “internal financial return over healthy social and environmental systems.”

“While the company may profit by inflicting social costs, its diversified shareholders pay the bill,” the resolution stated. “In contrast, our CEO is not diversified. His wealth is concentrated in company shares: unlike most shareholders, his investments do not absorb the social costs the company creates.”

Blakey pointed out that “misinformation” has had real-world consequences, especially for developing economies.

“There was an example out of India where there were false rumors around causes of COVID, for example, that eating chicken and non-vegetarian food caused COVID. It created a huge loss for the poultry industry and loss of livelihood for farmers. The impact in terms of health, in terms of spreading concern and breaking down confidence in society is very important. What I would love to do is have an opportunity to understand how the company is assessing that. It’s why we’re interested in them producing a report.”

By Christina Maas

30 Australian Media Outlets Call on Facebook to Come to Bargaining Table
30 Australian Media Outlets Call on Facebook to Come to Bargaining Table Australian small to medium sized digital publishers have held off publishing news c...
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