The frames were popular on the platform.
Facebook has a lengthy policy on what people are allowed to talk about in relation to COVID vaccines. However, as of the end of last week, the platform continued to host “pro-immune system” profile picture frames until it was contacted by CNBC News.
However, as of the end of last week, the platform continued to host “pro-immune system” profile picture frames until it was contacted by CNBC News.
An analysis by CNBC News found out that there are dozens of profile picture frames promoting pro-immune system opinions. Some are using statements such as “I TRUST MY IMMUNE SYSTEM! #NOTASHOT.” Others didn’t mention the word vaccine, such as “I HAVE AN IMMUNE SYSTEM! #MedicalFreedom.”
Facebook has now deleted all of these frames.
A spokesperson for Facebook told CNBC that such frames did actually violate its policies, adding that the platform would remove frames with vaccine skeptic messages. In its policy on anti-vaccine misinformation, the platform prohibits, “promoting alternative treatments or natural immunity, celebrating those who refuse vaccination, and encouraging vaccine refusals without citing medical rationales or guidance,” and “claims that something other than COVID-19 vaccine can vaccinate you against “COVID-19.”
The spokesperson also noted that pro-vaccine frames are allowed and are trending on the platform.
“In countries where vaccines are available to most of the population, like the US and the UK, we ramped up our efforts to show people when their friends and neighbors share their support for vaccines through profile frames and stickers,” Facebook wrote in a blog post earlier this week.